Brooklyn Public Library, Fulton Street Trade Cards

The Fulton Street Trade Card Collection consists of 245 late 19th and early 20th century illustrated trade cards, all emanating from businesses in Brooklyn's historic commercial thoroughfare. The cards combine humor, bright and elegant graphic design and typography to promote a wide variety of wares and services.

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Johnston Brothers, Brooklyn's Popular Grocers, Sole Agents for Commins Allens "Akron, Ohio" Pastry and Family Flour
Illustration of boy ice skating. A dog runs behind him and a house is in the background. Verso side: text,.Sole Agents for Commins Allens "Akron, Ohio" pastry and family flour. Has no competition because it has no equal."
Keeney's Fulton St. Theatre, Ladies and Children's Matinee Tickets
Text,"Keeny's Fulton St. Theatre..Ladies' and children's matinee ticket. Notice -this ticket presented at the box office with 10 cents entitles bearer to reserved seat, any matinee except Saturday and holidays.
King's Carpets Furniture
Shape of card and illustration of artist's palette with blobs of paint and paintbrushes. On palette is illustration of girl holding umbrella that has blown inside out. In background is snow covered trees and snow covered ground. Verso side: illustration of A. H. King Co. building and text,"Go to King's for everything to furnish your house.."
King's Carpets Furniture
Shape of card and illustration of artist's palette with blobs of paint and paintbrushes. On palette is illustration of girl holding umbrella that has blown inside out. In background is snow covered trees and snow covered ground. Verso side: Illustration of A. H. King Co. building and text,"Go to King's for everything to furnish your house.."
L.D. Fleming Son's Superior Ice Cream Soda 5c.
Illustration of three roses. Text,"L.D. Fleming Son's Superior Ice Cream Soda 5c. Drawn from the handsomest draught stand in the state."
L.J. Burtis, Jr. Agent of the Weed Sewing Machine
Text,"L.J. Burtis, Jr. Agent of the Weed Sewing Machine."
La Recreation. Wait Adams, Bakers, Confectioners Caterers
Illustration of female child seated in garden and holding doll. She is looking off into the distance. Text,"Weddings parties supplied at short notice and in first-class style. Ladies gents restaurant attached. Gold background. Verso side: text,"Restaurant department, Breakfast. Porter-house steaks, sirloin steaks, mutton chops, broiled ham, ham eggs."Meals at all hours.."
Lang Nau, Furniture and Upholstery Warehouse, Decorations, etc.
Text,"Lang Nau, Furniture and Upholstery Warehouse, Decorations, etc."Maximilian Lang and August C. Nau"
Lange's Plugs an Improved Substitute for Tobacco
Illustration of man in top hat holding a drink [wine glass] Text,"Keep him dry and in a warm place and he will be of a blue color. Place close to the lips and blow on his nose and he will absorb moisture and turn pink. Verso side: text,"An improved substitute for tobacco. Patented March 9, 1869. To every one wishing to quit the use of tobacco in any form, and to restore to their normal or natural activity of functions of those organs which have suffered.."
Largest and Best Assorted Stock of Sheet Music
Illustration of child using egg as a row boat on water with ship and possibly a lighthouse in background. The egg also is decorated with a flag and flower.
Last Trip on the Fulton St."El"
Text,"This ticket admits one person to the official last train to run on the Fulton St. Elevated Railroad Line. Annotated in ink,"Mayor La Guardia was on train. Grandma Grandpa took a strap to hang on."
Le Page's Liquid Glue, For Sale by S.O. Burnett Hardware.
Text,"I've found a way at last dear George to make you stick at home evenings. Illustration of interior of sitting room with a woman sitting and holding glue and a man stuck to his chair. People looking in from window and from hallway. Verso side: text, LePage's Liquid Glue is used in the United States arsenals, Smithsonian Institution, U.S. Patent Office..manufactured by Russia Cement Co. Stamped with name and address of S.O. Burnett, Hardware
Leaving the Wreck
Illustration of men in a boat leaving a shipwreck and surrounded by icebergs in the middle of the ocean in a snowstorm. Text,"These sailors do not suffer from the cold the "Chest Shields" they wear are the ones we sold. Verso side: Illustration of undershirt. text,"No more colds! No more weak lungs! Conger's patent "Chest Shield".protects the lungs without the use of extra lung protectors. recommended particularly for its great anti-rheumatic qualities.."
Little Johnnie's Lunch: The Tale of a Dog by An Artistic Tailor
Cover of booklet shows illustration of dog's head. Verso side: back cover of booklet has text,"Rosenberg Son, manufacturers and retailers of fine clothing, for men, boys and children, special attention to custom work. A large gentleman's furnishing goods department."
Lockard Blake, Doors, Sash and Binds Mouldings, Trim, Ceiling, Wainscoting, Brackets and Turned Work
Text,"Lockard Blake, doors, sash and binds, mouldings, trim, ceiling, wainscoting, brackets and turned work, room 25, Arbuckle Building."
Loeser Service on Long Island
Text,"Loeser Service on Long Island. You can buy at Loeser's by mail or telephone with safety and full satisfaction. Apparel for all the family. Every furnishing for the home. Verso side: Long Island Railroad to and from Huntington [timetable, schedule].
Look at Our Backs
Illustration of two kittens wearing bonnets and sitting and sewing. Verso side: text,"Truth New York has on exhibit in the show window of Collins' Japanese store,$1,500 in presents to be given free to lucky guessers. Go in now and guess!."
Lowden Co. Novelties
Illustration of lily. Text,"Lowden Co. Novelties, imported Havana Key West cigars."
M. Hirsch, Tobacco Warehouse
Illustration of two chicks playing and one chasing butterfly.Text on card is surrounded by flowers.
M. Kirkham, Fancy Goods and Stationery
Illustration of flowers in foreground with landscape with mountains and pine trees in background. Text,"Brighton circulating library, stamping, engraving,&c."
M. Maus, Baker and Confectioner
Illustration of flowers including lily of the valley and violets surrounding card with name and address. Gold background.
M.E. Keogh, Suits and Cloaks, Ladies' Underwear,&c.
Illustration of children reading books near table with books, a flower vase and bowl of fruit.
Made at 73 Fulton Avenue. 9 Taken at One Sitting and Finished in a Few Minutes.
Text within frame,"Made at 73 Fulton Avenue. 9 Taken at One Sitting and Finished in a Few Minutes."
Made at 73 Fulton Avenue..9 taken at one sitting and finished in a few minutes.
Photograph of unidentified woman.(grayscale with touch of color on cheeks) Verso side: text within frame,"Made at 73 Fulton Avenue..9 taken at one sitting and finished in a few minutes."
McGurk McKeon, Clothiers
Illustration of man in Asian dress looking at sculpture of woman and palm tree. Exotic scene.
Men's Pants, 85c.$1,$1.25,$1.50,$2. Men's Flannel Suits, 7.50.
Illustration of African-American man laughing. Verso side: text,"Children's suits. The Pinafore,$1.75 $2.00. Blouse suits $2 to $3.50.."
Merry Christmas "Chatterbox"
Illustration of oak leaves and acorns on dark background. Oak leaves have turned fall colors. Verso side: text, "100 Doz. Thomson's spoon busk, corsets at 49 cents, worth $1.00.." "Dress goods, silks, shawls, silk handkerchiefs, hosiery and fancy goods, for holiday presents.."
Misfit Parlors
Illustration of elegantly dressed man and woman standing near body of water. Woman is holding a parasol. Verso side: text, "What are Misfits? They are the custom made clothing of merchant tailors left on their hands for one reason or another; these we buy in large or small quantities for the ready cash.."
Miss Lee Fuller, Men's Furnishing Goods
Illustration of ship on water with light house and full moon in background. Verso side: text,"Miss Lee Fuller, Men's Furnishing Goods. Order's filled promptly. Reliable goods. Low figures."
Mundell's. Established in 1823.
Illustration of female child watching male child leaning on rock and either drawing or reading. Rock is surrounded by long grass. Verso side: text,"We have on hand a large stock of boots and shoes at all prices."
Nip and Tuck!
Illustration of two birds [possibly a chicken and duck] tugging on a frog Text,"this elegant chromo is presented free to everybody by Turnbull the Hatter. See also FC-0043 for same illustration. Verso side: Text,"Turnbull's hats are the best."
No Branch Store!
Illustration of girl [or woman] ice skating. She is wearing short sleeves and a short dress, but has a fur muff and a hat. Gold background.
No more "Salt Junk, for the Navies of the World Now Use Libby McNeill Libby's Cooked Corned Beef
Illustration of sailors on ship gathered in a circle eating [canned meat] and cheering. A family of man, woman and child look overboard at ocean. A couple is walking off to the left. Boxes and barrels are in the foreground. Verso side: text,"Libby McNeill Libby's Cooked Meats. Economical delicious for sale by Lewis Percival (late with Park Tilford. Grocers, wines and imported segars [cigars]."
Oh! Le Bon Lo Lo! Rosenberg Clothing and Shoes for Men, Boys and Children.
Illustration of child eating with spoon and bowl while standing in crib with toy doll in crib. Gold background.
Oliver Johnston, Grocer
Illustration of child in highchair pouring himself or herself a drink from a glass decanter. Gold background. Verso side: text,"Goods sold for cash only. Oliver Johnston, wholesale and retail grocer and tea dealer. Agent for Commins Allen's Flour.
One Price Only, Paul Grosser, Stationer
Illustration of autumn leaves on black background behind card with name and address. Verso side: text, One price only. Paul Grosser, Stationer..Writing paper, envelopes, albums, memorandums, pocket, bill and account books, lead pencils, pens, inks,&c. cheap!
Our Spring Styles in Boys and Children's Clothing are Now Ready for Your Inspection.
Illustration of an Asian child dressed in robe and hat playing with spinning top. Abstracted flowers in background. Gold background. Verso side: text,"We would be pleased to have you call upon us before purchasing elsewhere, as we think it would be to your own benefit."
P.F. Lambert, Furnaces, Ranges Heaters, Set, Cleaned, and Repaired.
Text,"P.F. Lambert, Furnaces, ranges heaters, set, cleaned, and repaired. Open fire place grates. Roof repaired painted. Gutters, leaders, and ventilators..Jobbing promptly attended to."
Paris, Brooklyn, Spring Season 1909
Text,"Beg to announce the opening of their Millinery Department of March 15th and 16th for the Spring season, with an unusual assortment of Paris models from all leading Modistes, including large, medium and small hats."
Paris, Brooklyn, Spring Season 1909
Illustration of portrait of woman facing left and wearing hat with feather plume. Verso side: text,"Beg to announce the opening of their Millinery Department of March 15th and 16th for the Spring season, with an unusual assortment of Paris models from all leading Modistes, including large, medium and small hats.."
Paris, Brooklyn, Spring Season 1909
Illustration of portrait of woman facing right and wearing hat with feather plume.
Paul Grosser, Stationery, Printer Engraver, Blank Books Made to Order
Illustration of kittens or cats in grass. One is reaching out to a fly. They appear to come out of an envelope. Text,"Account books, pens and ink. Writing paper, envelopes, school articles,&c. Formerly at 541 [Fulton Street]"
Paul Grosser, Stationery, Scrap Books, Pictures,&c.
Illustration of the story, Old Mother Hubbard woman opening empty cupboard and dog watching.
Paul Grosser, Stationery, Scrap Books, Pictures,&c.
Illustration of the story, Hey Diddle Diddle cat playing violin, cow jumping over moon, dog watching, plate and spoon.
Perfumed with Austen's Forest Flower Cologne
Illustration of two women in elegant dresses holding bouquets of roses. Verso side: text,"The Fair. Frank Co. Proprietors, dealers in house furnishing goods, crockery, glassware, stationery, jewelry, silverware, leather goods,&c. our specialty 5 and 10 cent goods.."
Phoenix Insurance Company of Hartford Connecticut
Text, Capital $600,000 charter perpetual. Cash assets, Jan. 1, 1867,$1,103,476,85."J.A.S. Simonson, Ag't. Verso side: Text,"Assets of the "Phoenix, Jan. 1, 1867. Cash on hand in agent's hands,$178,895.93. United States Securities, 142,860.00.."
Popular Crackers, Children Cry for Them. Compliments of Hetfield and Ducker.
Illustration of African-American man holding a cracker and a cornucopia. Crackers are pouring out of the cornucopia and children running to it. Child in crib also crying out towards crackers.
Preserve this Wonderful Maze, Presented with the Compliments of our Leading Merchants
Maze game in form of building with business directory and ads: W.H. Bolton, Crossman Bergan, Smith Pressinger, Paul Grosser, Geo. Titus, G. Elford, Jas. Rorke Co. Geo. Lockitt Sons, Harding Man'fg Co, Grand Central, and T.M. James Co. Verso side: business directory and ads: W.H. Bolton, Crossman Bergan, Smith Pressinger, Paul Grosser, Geo. H. Titus, George Elford, James Rorke Co. Geo. Lockitt Sons, Grand Central Hat and Fur store, Harding Manufacturing Company. Merchants of: hardware, boots shoes, clothing, stationery, carpetings, oil cloths, wall paper, crockery, china glassware, groceries, hat and fur, and men's boy's clothing.
R. Lippman, General Grocer
Illustration of flowers in a vase. Text,"The finest teas and coffees uptown."
Redhead's Baking Powder, "Little Redhead" Acknowledges No Superior in the World."
Illustration of red haired woman wearing hat with red bow and flowers and wearing glasses. The logo over her head reads Redhead's Baking Powder. Verso side, text, "Reasons why Redhead's Baking Powder is superior to all others. It is always uniform in strength.." Testimonials from Chas H. Shepard. M.D. and J.H. Hobart Burge M.D.

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