Grolier Club, French Book Arts Trade Card Collection

The Grolier Club Library’s French Book Arts Trade Card Collection consists of 57 late 19th and early 20th century business cards of French booksellers, print sellers, stationers, and other professionals involved with the book and printing arts.

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Auguste and André Desmoulins Trade Card
Trade card for André and Auguste Desmoulins. The woodcut depicts busy dockyard scene. On the back it lists André as a printer and Auguste as an engraver. Opening times and location of their business are also listed.
Book Announcement Advertisement
Advertisement for a book sold in most bookstores.
Camille Bloch, libraire-éditeur Trade Card
A trade card for Camille Bloch. At head is the phrase "On peut désormais téléphoner à Camille Bloch" (translation: "We can now call Camille Bloch"). The image depicts a man at desk on the telephone, surrounded by books with a light shining on him.
Ch. Hessele Trade Card
A trade card for Charles Hessele by Francis Jourdain. His address 13 Rue Laffitte is given along with a hen and a cockerell. Hessele was a print dealer in Paris. He specialized in modern prints and was active between 1901 and 1914.
Charles Hessele Trade Card
A trade card for Charles Hessele. His address 13 Rue Laffitte is written on the card which depicts a quiet countryside scene, with a river, boats and houses along the riverbank. Hessele was a print dealer in Paris. He specialized in modern prints and was active between 1901 and 1914.
David Cercles Trade Card, Two of Diamonds
Trade card in the style of a deck of cards for Louis Redon.
David Cercles Trade Card, Two of Spades
Trade card in the style of a deck of cards for Louis Redon.
Dervois Trade Card
Advertisement for Dervois's printing business. At the top of the written advertisement is an illustration of Johannes Gutenberg. Gutenberg was the German printer and publisher who introduced printing to Europe in the fifteenth century.
Desmoulins Trade Card
Trade card for André and Auguste Desmoulins. The lithograph, by Alexandre Lunois (1863-1916) depicts a black and white scene of trees and hills in the foreground and a city in the background. On the back it lists André as a printer and Auguste as an engraver. Opening times and location of their business are also listed.
Edmund Sagot Editeur D'Estampes
Etching for Edmund Sagot depicting a city-river scene with boats on the water and people along the riverbank. Sagot is listed as 'Editeur D'Estampes' - editor of prints with his business located at Rue de Chateaudun.
Edmund Sagot Editeur Trade Card
Etching for Edmund Sagot depicting a woman and small child looking at prints, with his business location listed at Rue de Chateaudun.
Edmund Sagot Estampes Moderne
Color lithograph for Edmund Sagot depicting a man and woman sitting down in an office looking through drawings. Inscribed in white to the left are business details for Sagot. The artist of the piece was Alexandre Lunois (1863-1916).
Edmund Sagot Trade Card
Etching for the trade card depicts a woman on stage in front of a large audience of men and women. Edmund Sagot opened a Paris bookshop in 1881, dealing in rare and contemporary prints. He was the first art dealer to add illustrated posters to his inventory. To advertise the printmakers whose work he published, he would commission posters and mailers by his artists. Artist for the card was Eugène Delâtre (1864-1938).
Edmund Sagot Trade Card Print
Print for a business card for Edmund Sagot depicting a woman sitting down working with a table in front of her.
Edmund Sagot Trade Card by Gaston de Latenay
Etching for Edmund Sagot depicting a country lane with trees in the distance and two busts located to the left and right of the card. His business is located at Rue de Chateaudun. The artist is Gaston de Latenay (1859-1943).
Edmund Sagot Trade Card, Paris, 1913
Etching for Edmund Sagot depicting an artist painting at an easel with two adults, a child and a donkey in the background.
Edmund Sagot, Paris: Trade Card
A trade card etched in blue-green and brown ink. The card depicts a pool surrounded by columns and trees. Edmund Sagot opened a Paris bookshop in 1881, dealing in rare and contemporary prints. He was the first art dealer to add illustrated posters to his inventory. To advertise the printmakers whose work he published, he would commission posters and mailers by his artists.
Eugène Delâtre Artistic Printing & Etching House Trade Card
Etching for Eugène Delâtre's printing house located on Rue Lepic in Paris. The etching depicts a woman in formal dress and hat walking with a windmill and buildings in the background. Eugène Delâtre was a printer as well as an artist.
Eugène Delâtre Artistic Printing House Trade Card
Etching for Eugène Delâtre's printing house located on Rue Lepic in Paris. The etching depicts a hand with a pencil in sketching a street scene with houses and a group of people surrounding an easel. Eugène Delâtre was a printer as well as an artist.
Eugène Delâtre Printing House Trade Card
Etching for Eugène Delâtre's printing house located on Rue Lepic in Paris. The etching depicts a formal garden scene with trees surrounding two women at the foot of some steps. Eugène Delâtre was a printer as well as an artist.
Eugène Delâtre Trade Card
Trade card for Eugène Delâtre premises on Rue Lepic, Paris. Etching depicts two women and children outside a house, with one of the women crouching on the ground. Eugène Delâtre was a printer as well as an artist.
Eugène Delâtre Trade Card by Jacques Beurdeley
Etching for Eugène Delâtre's printing house located on Rue Lepic in Paris by artist Jacques Beurdeley (1874-1954). The etching depicts a well. Eugène Delâtre was a printer as well as an artist.
Eugène Delâtre, Rue Lepic, Trade Card
Eugène Delâtre was a printer as well as an artist. This card advertises his business on Rue Lepic in Paris. The etching depicts a set of stone steps with buildings to the right and in the background with a fence to the left of the image.
F. Marichy Trade Card
Trade card for F. Marichy's curiosities and objet d'art business located at 9, Avenue Rachel in Paris. Depicted on the card are a variety of different items and objects, including a suit of armor, a clown who has an alligator on his arm, a harp, some skeletons and a black cat. The artist for the card is Adolphe Willette (1857-1926).
Feindel Dentiste Business Card
Lithograph announcement business card of the dentist Feindel of Paris, printed by F. Appel of Paris. The artist for the piece is Adolphe Willette (1857-1926).
Greeting Card for Léon Prevost
Le Vieux Papier' ('Old Paper') was a "Society for the Study of everyday life through the documents and iconography" and was founded in 1900. Léon Provost was at one time the secretary of the society and this card lists his business address as Rue de Bourgogne, Paris. The theme is playing cards, depicting people gathered around a table playing cards.
Greinheiser: Graveur, Imprimeur, Lithographe. 21, rue de la Banque Trade Card
Trade card for Greinheiser, an engraver, printer and lithographer. The engraving depicts a shield flanked by busts of Apollo and Mercury and symbols of art, commerce, and industry. Under the shield is quoted "Paris: commerce, industrie, beaux arts".
H. P. Dillon Trade Card
Trade card for Henri-Patrice Dillon who was an artist, painter and lithographer. He produced calling cards, menus, greeting cards, illustrations for programs, sheet music, books, magazines and posters. This lithograph depicts a woman holding her face with her hands, with his name and the address of his business to the right of the illustration.
Helot 'Master Surgeon' Trade Card
Print for business card for Helot who is listed as a 'master surgeon'. Referenced in the advertisement are Saints Cosmas and Damian; they were reputed to be twins and physicians. Two men are featured in the illusrtation for the card with two men looking up at them.
J. Roques "Le Courrier Français" Trade Card
Le Courrier Français, founded and edited by Jules Roques, was a satirical French illustrated weekly with sections on literature, fine arts, theater, medicine and finance. It ran from 1884 to 1914. This sketch depicts a man and woman holding a card with Roque's name and "Directeur du Courrier Français" written on it. The woman has a military coat draped over her shoulders and the man holds a top hat in his left hand with ribbons flowing from it which are the colors of the French flag. The artist for the card is Adolphe Willette (1857-1926).
Louis Redon Trade Card, Ace of Diamonds
Trade card in the style of a deck of cards for Louis Redon.
Louis Redon Trade Card, Three of Hearts
Trade card in the style of a deck of cards for Louis Redon.
Louis Redon, Du Vieux-Papier Trade Card
Trade card in the style of a deck of cards for Louis Redon.
Léon Prevost Greeting Card
Le Vieux Papier' ('Old Paper') was a "Society for the Study of everyday life through the documents and iconography" and was founded in 1900. Léon Provost was at one time the secretary of the society and this card lists his business address as Rue de Bourgogne, Paris. The theme is playing cards with people dressed as 'hearts' from the suit of cards.
Léon Prevost Trade Card
Le Vieux Papier' ('Old Paper') was a "Society for the Study of everyday life through the documents and iconography" and was founded in 1900. Léon Provost was at one time the secretary of the society and this card lists his business address as Rue de Bourgogne, Paris. The card depicts a man, seated in a library and reading an issue of Le Vieux Papier with a dog at his side.
Maurice Le Garrec Business Card
A trade card for Maurice Le Garrec. At the bottom of the card it states that Le Garrec was the successor to Ed. Sagot, publisher. The image depicts a town landscape with a buidlings on either side of a stone bridge.
Maurice Le Garrec Editeur D'Estampes
A trade card for Maurice Le Garrec, stating he is the successor to Ed. Sagot and was now known as 'Editeur D'Estampes' (print publisher). The image depicts an adult and child in the foreground with buidlings and a windmill in the background.
Maurice Le Garrec Trade Card
A trade card for Maurice Le Garrec and at the bottom of the card it states that Le Garrec was the successor to Ed. Sagot, publisher. The etching depicts a North African woman wearing a head scarf and carrying a basket on her head. Henri Vergé-Sarrat, the artist apparently visited Morocco around 1923.
Maurice Le Garrec, Rue de Chateaudun Trade Card
A trade card for Maurice Le Garrec and at the bottom of the card it states that Le Garrec was the successor to Ed. Sagot, publisher. The image depicts a girl driving a cow to pasture in rural landscape with figures working in field and a cottage to the left of the scene.
Octave Uzanne New Year Greeting Card
A new year greeting card expressing good wishes for 1896 from Octave Uzanne. The etching depcits a woman in the foreground wearing a cape and bonnet with flowers to her right and a city in the background. The new years greeting is written on the back of a book with a cherub holding the book up and a dragonfly underneath the book. The etching is by artist Massé.
Print advertising Phillipe Sichel Business on Rue Pigalle
Print on tracing paper for business of Philippe Sichel. Depcits art supplies with paint brushes in a jar that has Japanese symbols on and plants to the right hand side of the advertisement.
Sichel, Rue Pigalle Trade Card
The trade card for Philippe Sichel depcits a Japanese vase with flowering cherry branch and fan with two characters of Japanese to the left. Sichel specialized in the Japonism craze that swept Paris during the nineteenth and early twentieth centuries.
Trade Card for Auguste Delâtre
Auguste Delâtre was a French etcher and painter. This etching advertises his artistic printing trade and depicts windmills amongst trees on a hillside with a city in the background. Delâtre bought a press from his teachers, Charles Jacque and Louis Marvy in 1848 and set up his own workshop as an artist's printer.
Trade Card for Auguste and André Desmoulins
Trade card for André and Auguste Desmoulins. Lithograph depicts two women and a man seated around a table. The man is reading a book. On the back it lists Andre as a printer and Auguste as an engraver. It lists opening times and location of their business.
Trade Card for Charles Gautier
Print of a trade card for Charles Gautier depicting four cats surrounding a low wall listing the business address.
Trade Card for Charles Hériot, Framer
An imprint of a lithograph advertising Charles Heriot's framing business located on Rue de Delta. It depicts a woman and young girl holding hands through a frame with another child holding the frame up. There is a windmill in the background and a tradesman to the left of the frame. The artist was Adolphe Willette (1857-1926).
Trade Card for Eugène Delâtre
Eugène Delâtre was a printer as well as an artist and this trade card advertises his printing business on Rue Lepic in Paris. The etching by French artist Léon Carre (1878-1942)́ depicts a horse and carriage with a gentleman standing in top hat and tails on the sidewalk.
Trade Card for Louis Redon
Trade card in the style of a deck of cards for Louis Redon.
Trade Card for Maurice Le Garrec
A trade card for Maurice Le Garrec. At the bottom of the card it states that Le Garrec was the successor to Ed. Sagot, publisher. The image depicts a countryside scene with people working in the field in the foreground, cottages in the background with water and boats to the left of the card.
Trade Card for Stern, Engraver and Printer
A trade card for Stern, printers and engravers located at 47 Passage Panoramas in Paris. The company was founded in 1830 and the engraving depicts a woman leaning against a column. She is holding a piece of paper in her right hand that has 'gravure heraldique' ('heraldic engraving') written on it. There is a scroll and a family crest with medival helmet armour on top of the crest.

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