Home News sign, W. 125th Street, New York City, undated [ca. July 1916]. Photographed for Lawrence L. Strauss.

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Title
Home News sign, W. 125th Street, New York City, undated [ca. July 1916]. Photographed for Lawrence L. Strauss
Identifier
nyhs_PR83_3647
Creator
Hassler, William Davis, 1877-1921
Subject-Topic
Shop signs--New York (State)--New York--Photographs
New York (N.Y.)--Photographs
New York (N.Y.)--Buildings, structures, etc.--Photographs
Date Created
1916
Note
William Davis Hassler (1877-1921) was born in Cochranton and raised in Meadville, Pennsylvania. He moved to New York City with his wife in 1905. There he worked first in business management before embarking in 1909 on a career as a commercial photographer that lasted until his early death in 1921. Hassler shot a wide range of subjects for a variety of clients, from magazines to construction companies, postal card publishers, and private commissions. Regular work came from the real estate auction house Joseph P. Day, for whom Hassler documented properties all over the five boroughs of New York City as well as Westchester County, Long Island, and New Jersey; and from the United Electric Light & Power Company, who he provided with images of power plants, illuminated signs, and product shots of electrical appliances of all kinds. Hassler was also an avid photographer of his family and friends, including his sister Harriet E. Hassler, who was head of the children’s department of the Queens Borough Public Library, his wife Ethel Magaw Hassler, and his son William Gray Hassler. Hassler resided at 150 Vermilyea Avenue, apartment 44, in Inwood.
Language
eng
Type
still image
Genre
Glass negatives
Negatives (photographic)
Digital Format
image/jpeg
Digital Origin
digitized other analog
Rights (Use and Reproduction)
This digital image may be used for educational or scholarly purposes without restriction. Commercial and other uses of the item are prohibited without prior written permission from the New-York Historical Society. For more information, please visit the New-York Historical Society's Rights and Reproductions Department web page at http://www.nyhistory.org/about/rights-reproductions
Owning Institution
New-York Historical Society, 170 Central Park West, New York, NY 10024, 212-873-3400
Collection
William D. Hassler photograph collection, approximately 1910-1921
Collection Description
Negatives, approximately 1910-1921, depict buildings and street scenes in New York City, as well as views in Meadville (Pennsylvania) and Crawford County (Pennsylvania). Groups of photographs were taken for the New York and Washington real estate auctioneer Joseph P. Day. Also present are Hassler family photographs. There is also one box of photographic prints that were selectively made from glass plate negatives by the New-York Historical Society